Thermberg

The Berg · Thermal wellness

What draws people to thermal wellness, and what holds them back?

Every peak is a reason to go. Every dip below the waterline is a reason not to. Height and depth show the share of respondents who mention each theme.

Explore the Berg

Above and below the waterline

Thermberg

Above the line: what draws people in. Below it: what holds them back. Drag to turn it, click the Berg to step inside, then click a peak or dip for its share.

12 themes · six drivers, six barriersOpen full screen

Above the waterline · what draws people in

90%Emotional & relational

    Below the waterline · what holds them back

    85%Emotional & social

      The tension · top driver against top barrier

      People come to switch off. Being seen in swimwear keeps them away.

      Mental Reset is the biggest draw, mentioned by 89%. Body Exposure is the biggest barrier, at 52%. The thing people want most is to stop thinking, and the thing that stops them most is being looked at.